MBA Markeing Communications Essay Example | Topics and Well Written Essays - 1000 words

MBA Markeing Communications - Essay Example hand even cheaper products sometimes move rapidly in the market because of the strong marketing communication between the manufacturer and the consumers. Marketing people have many weapons like advertising, branding, direct marketing, graphic designs, packaging, sponsorship, public relations, sales promotion online marketing etc in their armoury to communicate effectively with the market. This paper briefly analyzes Sales Promotion as an integrated marketing communication strategy. Sales promotion is an activity intended for increasing the sale of a product undertaken by organization. It can be of different types based on the market and the product specialties. It is difficult to pin point all the sales promotion activities because of the high volume of creative and innovative sales promotions are entering in the market daily. Manufacturers spend millions of dollars in researching for new methods in sales promotion since they know very well that the traditional sales promotions may not attract the customers much. ‘Buy-One-Get-One-Free (BOGOF), Customer Relationship Management (CRM), New media, Merchandising, Free gifts, Discounted prices, Joint promotions, Free samples, Vouchers and coupons, Competitions and prize draws, etc are some of the common sales promotion methods’ (Sales Promotion, 2009). â€Å"Buy-One-Get-One-Free† is a common sales promotion campaign undertaken by marketing people. The consumers will be offered another one when they purchase one, free of cost in this type of sales promotion strategy. In customer relationship management, the consumers will get bonus points for every product they purchased or service they used which can be later converted in purchasing another product or service later. For example, most of the airliners offer the passengers bonus points for the air miles they travelled in their aircrafts which can be later converted to another free trip. Free gifts are another method for attracting customers. When we purchase a car,

Free Economic Zones in Transition Economies and Its Impact of Economic Essay

Free Economic Zones in Transition Economies and Its Impact of Economic Development of a Country - Essay Example e areas of a certain national economy where the government has put up a special system of opportunities and benefits that are not available to other areas of the country.3 These zones are also referred to as â€Å"islands† or â€Å"windows† wherein foreign investments and technologies are presented to a country. They are an example of an â€Å"open door† policy.4 Another definition of FEZ presents it as a part of a country’s territory wherein goods are being looked at as something that does not fit the limits of national customs territory; thus, they are not under common customs control and taxation, according to the Kyoto Convention. Hence, products being entered through the FEZs are not subjected to any trade barriers. The Ministry of Finance and Economy of Korea also gave their own definition, stating that FEZs are self-sufficient areas that provide wide-ranging services.5 Consequently, the Free Economic Zone Law defined FEZ with Article 23 as â€Å"th e zone, which is developed with the aim of improving the business environment for foreign-invested enterprises and the living conditions for foreigners†. Thus, an FEZ is a special area where exceptional measures are practiced. Moreover, it is a specific area which offers an optimal business and living environment to foreign investors and enterprises in order to draw high-end foreign industries and global services.6 FEZs are similarly known as free zone (FZ), free port (FP), customs free zone (CFZ), EPZ, foreign trade zone, free production zone (FPZ), FTZ, industrial free zone, tax free zone, customs free airport and foreign access zone.7 FEZs are also areas characterized as a part of a national economic area rather than a geographic territory where preferential economic conditions are being imposed with respect to entrepreneurs.8 Thus, others regard FEZs as a means of selective reduction of the state’s power to interrupt with economic processes. FEZs are referred to as devices that are capable of