Time and Happiness Essay Example for Free

Time and Happiness Essay Good morning everyone. The topic I have chosen is WHAT IS HAPPINESS. Nowadays, many people think money can buy happiness so that they will work over ten hours to earn more money. They think that if we are rich then, we can do anything such as buy a fat dog, a big house, a grand car or many luxurious things LV bag, DOIR shoe and so on. It cannot be denied that material life is happiness because you can buy the things you want but I think material life can only give me happiness for a short period of time which is external happiness. I think cultural life can give you a long term happiness and this is happiness from heart. There are three simple ways of gaining happiness that I would like to mention about. First of all, good relationship with friends and family are the main points to become happiness. The reason is I can get more love and sense of care from them . When I feel unhappy or I am in a problem, they are the ones who help me solve the problem and give me support all the time. Although they have never tried to make me happy by buying me some expensive things such as i-phone, i-pad, I can never doubt in their support and love for me†¦and that feeling is what makes me happy. Therefore, I love my family and friends and I am very proud to say that I have a very good relationship with them. The next point that I want to focus on is my dream because self-realization can let me gain pursuit of eternal value. I have some small goals as well as some big, I will never let go of these dreams that I have been dreaming of.. In spite of all the difficulties that I will have to face during this phase, I will try my best to enjoy them and tackle them because these steps can let me know and learn how to be mature and independent. Therefore, the pursuit of eternal value will be eternal happiness. The last thing that gives me happiness is helping the needy people. The reason is I can get more meaningful and wonderful time in my busy life. Undeniably, volunteer can not earn money or waste time but I do not think so. When I help the needy people, I will earn more naive and satisfaction in their possession. And I think, for me this is happiness†¦Getting to help others and doing some good deeds To conclude, good relationship of friendship and family, achieving my dream and helping others are the main three points that gives me the exact meaning of happiness. These things not only give me a long term happiness , but also gives me the satisfaction and the feeling of happiness from heart. You see, these are not the material things. I can say the simple cultural life is happiness in my heart because I know ‘Happy is he who is content’. I hope that you can find the right meaning of happiness in Your Life. Thank You!

Nestle Singapore Pte Ltd Marketing Essay

Nestle Singapore Pte Ltd Marketing Essay Nestles promising to providing quality products to Singapore people. dates back more than 90 years ago trading MILKMAID condensed milk under the Anglo-Swiss Condensed Milk Company. Over the years it has been available in Singapore for Singaporeans, Nestlà © has won the trust of Singaporeans for being a food manufacturer with the highest safety and quality standards with this products.   Nestlà © started its business and operation in Singapore in 1912 and has since been building on its success, largely as a net result of its operating principles. These seek primarily to:- Offer Singaporeans the highest safety and quality standards in our food and beverage products in Singapore. Nestle Utilized the most new and up-to-date technology and its accumulated science-based expertise in the manufacture of milk products. Nestle fulfill its broad responsibility as a corporate citizen member by participating in community and social projects that contribute to the speedy development of the country. Nestlà © brands are household names in Singapore and very well-known company. These include MILO, NESCAFÉ, MAGGI, NESTLÉ NESVITA OMEGA PLUS ACTICOL, KIT KAT, PURINA, FRISKIES and dozens of other market leaders in their product categories.   Segmentation, Targeting   Positioning of  Nestle. Executive Summary Nestle is a worldwide company of milk products and nutrition, chocolates, beverage, catering  and  many  type  of  confectionary  goods.  It  has  its  millions  of  customers  worldwide. Today  Nestlà © Singapore Limited is strongly positioned to grow through its policy of  constant  innovation  and  renovation,  concentrating  on  its  core competencies and commitment to high quality, with the aim of providing the  best quality food to the people of Singapore. In the report we have brought a  discussion about the marketing segmentation of Nestle, their target  market and positioning strategy in Singapore. The way Nestle identify its different target customers different demands with an efficient way and how it satisfies its consumers by creating greater  facilities by the combination of separate products or marketing mixes is shown in market segmentation of Nestlà ©. In the part of market targeting we have discussed how Nestle ha ve made various segments and decided to spread their whole operation in whole Singapore. In the last part of this we have discussed how Nestle reached to the customers point more Easily and effectively comparing with their competitors in the highly competitive food beverage market of Singapore by making  differentiation of target Users and customers. Nestle is the largest nutrition and foods company in the world, founded and headquartered in Vevey, Switzerland. The journey of Nestle begins when Henri Nestlà © developed the first milk food for early in 1867, and saved the life of a neighbors child. This man makes a food for the infant babies who are unable to take mothers feed can use it as an alternative food. Henri Nestle retired in 1875 but the company was going on a full swing. In the following year the Nestlà © company added condensed milk, so that the firms became direct and fierce rivals. After that the company was merged in 1905 with the another company named Anglo-Swiss Milk company which was founded by two  brothers  named  George  Page  and  Charles  Page.  The  company  reenter significantly during the First World War  though it fall in debt, a banker provide facility and help it to reduce its debt. After the Second World War  , the company eventually increased its offerings beyond its early c ondensed milk and infant formula  products. The 1920s saw Nestlà ©s first expansion into new products, with chocolate the  companys  second  most important  activity. Nestlà ©Ã‚  felt the effects of World War II  immediately. Profits dropped from US$20.1 million in1938 to US$6.1 million in 1939. But at the end of World War II was the starting of a dynamic phase  for Nestlà ©. Growth accelerated and companies were acquired. At present the company operates in 86 countries around the world and employs around 283,000 manpowers. Theoretical  Consideration Marketing  Strategies: The  Strategic  plan  provides  the  companys  overall mission and objective and new hpopes to achieve companys views. Through market segmentation, targeting and positioning the company takes decisions which customers it will provide and how. The company also makes designs a marketing mix made up of  factors under its control product, price, place,  promotion. Strategy of Nestle in Singapore:   Nestlà ©s basic strategy is to cover only the urban area of Singapore. Thats why  they  are  doing  their  activities  in  main  and  metropolitan  cities  of  Singapore. They want to put babies and children healthy and ensure their  sufficient nutrition.  Thats  why  main and large range  of  their  products  are  baby  milk food  products. They also target new age generation to build a strong relationship by  providing various eating products. In the report, we are going to focus of Nestle is to segment, target the  potential customers and to positioning of their profitable products. Their  segmentations, targeting, positioning process are given below. Nestle want to change customers toward their products. Thats why they are offering  new  products  regularly.  They  also  provide  many  social competitions for babies to go their  mindset. In this report we are looking to focus of Nestle Singapore is to segment,  target  the  major  customers  and  to  position  of  their  profitable products. The relevant information is given below:- Market  Segmentation: The marketing concept asks for  understanding customers requirements and satisfying their  requirements and needs better than the others do. But many customers have different needs and it rarely is possible to satisfy all customers by treating them same just like. Market segmentation is the searching of portions of the market that are different from other. Segmentation provides the firm to better satisfy the needs of its potential customers. 1.  Clearer  understanding  of  the  requirements  and  needs  of  selected  customer  groups. 2. More effective positioning in this place. 3. Greater precision in selecting  promotional Transportation vehicles and techniques. Bases for  Segmentation: Users markets can be segmented on the basis of following customer characteristics. 1. Geographic area 2. Demographic area 3. Psychographic area 4. Behavioral area Geographic: Nature: Nestlà © Singapore segmented its market for Nescafe Ice  based on the geographic weather: hot and cold.   Nescafe Ice: A coffee which can be consume with ice. During warm season consumers consume this coffee with normal or cold water with ice cube to  bring freshness in their body. Demographic Age: Nestlà © segmented market for its major products based on the genration. For  the products Cerelac, Lectogen, Koko Krunch, Nido, Nestle divided the market segment for new born baby and  children of different ages. Nido It is  nutritious milk specially makes for children 2 years onwards. It includes 25 minerals and vitamin D which helps childs growth. Cerelac : Nestle also provide cerelac for new aged baby. It contains milk and rice mixture for less than one  years baby. It fulfills babys proper nutrition in foods. Nesquick, Koko Krunch : Both are chocolate milk for babies. Nesquick  and Koko krunch contain childs required growth. Its very sweet and delicious and also contains vitamin protein, mineral. Lactogen : Nestle Singapore brings full cream milk powder in the country. It gives baby required nutrition. Lactogen 1 is for babies whose age less than 6months and lectogen 3 is for babies whose age  is below 1 year. Income : Nestle segmented their market based on customers earnings in an effective way. Lectogen : Nestle usage tk 800 for per 900 gm Lectogen 12 milk powder. They also usage tk 1000 for 900 gm Lectogen 3 milk powder pack. Middle income and low income people are not able to buy these products for their  Ã‚  babies. Occupation :  Nestle  segmented  the  market  based  on  their  users occupation. Nescafe classic : This product is for those who work busy and hard and needs more freshness. Both the male and  female who need more caffeine and this type of needs Nescafe classic is for them. Psychographic: Life  style  and  personality:  Nestle  Singapore  provides  KIT  KAT  these  people who really want to taste and enjoy chocolate. Nescafe 3 in 1 is for exclusively those users and customers who are really busy and do not have more time. They can save their time by taking Nescafe 3 in 1.All the things sugar, milk and coffee remain included. Behavioral Benefits Based on benefits Nestle Singapore segmented their market in an effective way. So they provide Cerelac for those customers who want more  profit from the product. Cerelac includes  a high nutrition for babys whose age below 1 year. Two most important things rice and milk remain included in cerelac. On the other hand, cerelac includes vitamin, mineral and all nutritious elements for babies.   Target Marketing: Market segmentation reveals the firms market opportunities. Then the firmsort  market  targeting  by  evaluating  the  many types  market  segments  and deciding which and how many segments it will targeting.   Nestle evaluated the various market segments on the basis of  segment  size  and  growth,  segments,  structural  attractiveness,  and Nestle objectives and resources and decided to launch their operation all over the Singapore country. Nestle distributes their target market because of having unique requirements and wants.  Nestle Singapore selected their  target market into two market coverage policy: Undifferentiated : Nestlà © has offered several products such as Nescafe 3  in 1Maggi noodles, and Kit Kat to the people of the whole Singapore without differentiating the market segment. Differentiated : Nestle also selects the differentiated marketing. It offers different product for many segments based on different ages, occupation, season and climate of Singapore. Nescafe 3 in 1 : Coffee for people who are busy in life. Koko  Krunch,  Nesquick   :  Chocolate  milk  who  want  to  get  taste  of  real chocolate. Nescafe Ice : Cold coffee for the people in hot and warm weather. Concentrated: Through concentrated marketing, Nestlà © achieves a strong market position because of its greater knowledge of consumer requirement. In theniches  it  serves  and  special  reputation  it  acquires.  Nestlà ©Ã‚  specializes  in  producing baby foods. It offers nutritious milk powder Lectogen 1 for  babies whose age is less than 7 months and lectogen 3 for babies whose is under 12month. It also offers baby nutrition cerelac for baby less than 12 months. Positioning Strategy: By  creating  product,  service,  channel,  people  and  image  differentiation  Nestle arrives the consumer touch point more easily, effectively efficiently in comparing with other competitors in the highly competitive food processing market. Product  Differentiation : Nestle brings a many of  product for target customers.   They provide 25 types of minerals in Nido for children. It also provides Cerelac  and  Lactogen 1  3  for  newly  born  baby  exclusively.   Now  the doctors says these products for babies to their parents for high maximum nutrition  Nescafe  is  a  product  which  contains  4  types  of  categories.  They  offer  Ã‚  Nescafe ice for hot and warm weather, classic for all 3 in 1 for those who are busy in life. They  provide  Maggi  including  Maggi  instant;  Maggi  2  minutes  which Includes and contain various minerals, vitamins and nutritions. Maggi also provide magi healthy soup and Maggi corn soup but charge the same  price. Channel  Differentiation :  Nestle  reach  their  products  to  the  customersthrough  their  experienced  market  salesman  and  transportation.  So  that  their  Ã‚  products. are much easy to  their customers. Image  differentiation Nestlà ©s logo is  totally different from others competitors that are greatly choices by its customers. For that reason customer easily identify them in the  market which is another effective benifits for Nestle. People differentiation Nestle has a large number of manpowers that are highly educated and trained. In Singapore, 400 employees are working in market Company chairman; Peter Brakeck- Letmathe and CEO Paul Bulckeare highly educated, wise and experienced people. They are running this  business successfully for a long time. Service  differentiation Another  advantage  for  this  company  is  better  service for its respective users from its competitors. They provide 247  hot  line  service.  High  quality  checking  is  providing for  its customers. Its marketing dept. and public relation dept. are working for  finding out customers new needs and  response toward their nestle products. Selecting an overall positioning strategy: The full standings of a brand is named the brands value proposition-The full mix of advantages up on which the brand is differentiated and positioned. More for more More for more positioning includes providing the most upscale products or service and charging a higher price to cover the higher  cost. Exactly Nestle is doing that. Nestlà ©s products provide more benefit and for that Nestle charge higher price than other competitors. Nido provide nutrition and charge 250 tk for 400 gm. But Fresh, Marks do not arrange nutrition and charge less than that of Nido. Respectively Nescafe, Maggi noodles contains quality for high price,  rather than competitors. Positioning Statement Baby  Products To  babies  who  are  deprived  of  proper  nutrition,Nido,Cerelac,Lactogen are the nutritious milk Product that give you more nutrition other than any other brand because these includes different types of vitamin, mineral etc. Nescafe To busy people who drink coffee and have little time for taking rest, Nescafe is the coffee that gives you more energy than any other brand  because it has the highest level of  caffeine, Maggi To people, noodles and soup consumer who looks better quality, Maggi noodles and healthy soup that gives you proper nutrition than any other brand because it has the best quality. Their motto for business is GOOD FOOD for GOOD LIFE Conclusion The advent of consumer food products has brought an immense change in the field in the consumers food habit. Nestle has done well to adding its  customers  loyalty  operating  as  a  market  competitors  in  its industry. Nestle  is  one  of  the  largest  food  processing  company. Their products and quality mainly includes on their experience and efficiency.  Nestle provides quality that leads to good business growth and good development.It  has  segmented  the  market  based  on  certain  clustered  preferencesdeploying multi-stage segmentation approach to meet individual requirements of  the customers. Offering brand new products would also close its old products gaps to a great extend promise satisfaction and loyalty. In our report, we try to present the segmentation, target marketing and  positioning  strategy  of  Nestle  and  suggest  some recommendations based on the marketing procedure.   IMC Stratgies PROMOTION Promotion activities perform a major role in re-launching any product. Addition in target market is possible by personal selling. It adds persons in retail stores telling the benefits to important customers about importance of milk in standard  packed form. Awareness performs the most important role. They should taste housewives on many places. Because they are the main servers of such kind of  nutritional diets to  their family members.TV commercials and Bill Boards should be planned to advertise properly. There are many promotional methods like personal sales, advertisements, sales  promotions, public relations etc.  but the method accepted by  Nestlà © for introducing  Nestlà © UHT Milk was advertising, outside printed media for advertising like, hording board, newspaper, posters outdoor etc.  Nestlà ©Ã‚  seeing the  old  customer  of  the  imported brands  and  potentials customers via its advertising promotions. In their advertisement, Nestlà © mostly focus the small kids who are the major  Ã‚  portion of our population and milk and such kinds of  Products  are  main  requirement  of  enhancing ability in  children  that  the  reason  Nestle launched  Nesvita  Milk  product especially  designed  for  younger  children  because addition of calcium diets in  routine diet chart is main  requirement. To remind the consumers about the nestle, Nestlà © also made some special platform for retailers and hold them on t heir shops and as compared to other milk selling companies running in the country Nestle shows always attracting messages to feels customers that always drink milk but only I  real form . RE LAUNCHING After thoroughly analyzing the reasons of presence of large number of  competitors Nestle decided to re-launch it product with different new packing. It was an opportunity for Nestle to control the market in that a way  that it will introduce. its all the discrepancies such as  shortage, inflation based pricings which given opportunity to the competitors to control the market. BELOW THE LINE Below the line includes following  mediums of advertisement. à ¢Ã¢â€š ¬Ã‚ ¢ Direct mail to users   à ¢Ã¢â€š ¬Ã‚ ¢ Outdoor  advertising à ¢Ã¢â€š ¬Ã‚ ¢Through Transit   DIRECT MAIL ADVERTISING It  is  any form  of  advertising  present  directly  to  the  new comers,  this can be  through the mail, fax, online computer services, sales personnels, retailers or  other means rather than through traditional mass  media. Postcards   Nestle issued postcards to their home and office persons in the category of outlets and whole sellers. On different occasion nestle send them different type of post cards to  build long term healthy relationships so that they can contribute in adding the market share of their product . Leaflets/ flyers Nestle has distributes many types of leaflets, which inform information about Nestle Milk products, at different outlets. Folders / brochures Nestle distributes brochures of their product to their users through internet to make them inform of new innovations and products. This helps nestle in adding more customers. OUTDOOR Nestle expenses a big share of  their advertisement budget on the outdoor  advertisement in Singapore, which includes   à ¢Ã¢â€š ¬Ã‚ ¢Painted Billboards at different places à ¢Ã¢â€š ¬Ã‚ ¢MMT in various locations à ¢Ã¢â€š ¬Ã‚ ¢Vinyl Sheets located in public places à ¢Ã¢â€š ¬Ã‚ ¢Perform Rotary Plan Here is an example of their billboards and rotary plan Nestle has hanged more than 500 billboards across the roadside. They have put on different themes of them, which are presenting different situations in which people  are  using  real  water.  According  to  the  NESTLE they  perform heavy outdoor advertisement to aware people about the availability of their product because it is a product for which people never pre-determined plan to purchase it so to encourage them for the purchase of Nestle Milk Products they have to place billboards.  Beside  this  they rotate  the  posters  of  their  billboards  after  few months the reason for this is that people not interest in those themes when they see it for a longer time so when they exchange them and place the new different one that create the interest among the  people. TRANSIT ADVERTISING Transit advertising is a category of public places out of home media that includes bus and taxicab  advertising  as  well  as  posters  on  transit  places, Bus  terminals,  and Display at airports .Types of  transit advertising à ¢Ã¢â€š ¬Ã‚ ¢Inside cards in public transports à ¢Ã¢â€š ¬Ã‚ ¢Outside posters on Vehicles à ¢Ã¢â€š ¬Ã‚ ¢Terminal  posters at various locations à ¢Ã¢â€š ¬Ã‚ ¢Taxi / bus walls. Nestle 2010 Creating affordable access to protein [online] Available from: http://www.nestle.com/CSV/CSVinAction/SlideShows/essentialprotein/essentialprotein.htm Nestle 2010 Press Release [online] Available from: http://www.nestle.com/MediaCenter/PressReleases/AllPressReleases/NovartisMedicalNutrit http://www.nestle.com/Resource.axd?Id=602C42FE-04D6-4669-BEE1-1027492FE5E8 http://www.nestle.com/AllAbout/AtGlance/Introduction/Introduction.htm Vanhuele, M., Dreze, X., (2002). Measuring the Price Knowledge Shoppers Bring to the Store.Journal of Marketing. 66 (dhs), 72. Peter, J. P., Donnelly, J. H (2004).Marketing Management: Knowledge and Skills. 7th ed. China: McGraw Hill Book Co. 145. http://business.timesonline.co.uk/tol/business/movers_and_shakers/article6639144.ece?token=nulloffset=12page=2

Landscape Architecture as a Profession :: Research

Landscape Architecture as a Profession A landscape architect is an individual who arranges and modifies the effects of natural scenery over a tract of land so as to produce the best aesthetic effect for the land's use. Landscape architecture is the design profession which applies artistic, cultural, and scientific knowledge to the design, planning, and development of the land. Landscape architects accept certain responsibilities related to the health and welfare of the public and are concerned with resource conservation of the land. The practice of landscape architecture requires an appreciation and understanding of natural and social processes, a creative imagination, and a commitment to preserve or improve the environment for human use and enjoyment. Landscape architects plan the most harmonious relationships between the land and the objects on it by proper combination of open space and planting, and by wise use of land formation (Concise 151). They may work on parks, gardens, housing projects, school campuses, golf courses, or airports. They begin a project by reviewing the needs and desires of the client. They study the site, mapping such features as the slope of the land, existing structures and the type of soil. They check local building codes and availability of utilities, make drawings which outline the work in detail, and draw up lists of materials to be used. They then invite bids from construction companies and landscape nursery companies. With the awarding of the contracts, their work may be finished, or they may stay on to supervise the work as their client’s representative (151). A major branch of landscape architecture, golf course architecture, integrates the skills of a landscape architect on a larger scale. The aim a golf course architect is to create a truly great golf course by utilizing to the fullest extent possible the potential of a promising piece of land (Golfplan 1). This potential is expressed in the site’s location, slope, vegetation, water features, soil types, climate and orientation. The role a golf course architect is the realization of this potential under the constraints of design criteria that separate the truly great golf course from the ordinary (1). Landscape architecture, the science and art of modifying land areas by organizing natural, cultivated, or constructed elements according to an aesthetic plan (Encarta 1). The elements include topographical features such as hills, valleys, rivers, and ponds; and growing things such as trees, shrubbery, grass, and flowers; and constructions such as buildings, terraces, roads, bridges, fountains, and statuary. No unalterable rules exist in landscape architecture because each plot of ground offers unique problems caused by variation in contour, climate, and surrounding areas

The Homeless In England :: essays research papers

The Homeless in England Introduction I decided to study the homeless' situation before we went to England, so I tried to get information about it via the internet, but it was so much information that I soon gave up... When we got to England I thought about changing subject to the pub culture because it seemed easier to write about, but after a few days I had seen so many homeless people that I got used to it and therefor dared to talk to them and ask them questions about their situation and why they where homeless. Many people just walked right by the homeless without even look at them (rather the reverse, look another way), but other people stopped to talk to them and buy their paper. I've used the homeless people as sources and also their paper. When I came home I searched on the internet to get information and there was a lot of it, so I choosed some headings and took a closer look at them. Who's homeless? I thought, before I went to England, that every homeless person was that by his/her own choice, but after talking to them and read about it I know that some of the homeless is that by their own choice. They choose to be homeless for different reasons, like a protest against the society or just to try the homeless life. 25% of the homeless are war veterans and most of them from Vietnam. They are mentally traumatised by their war experiences, some of them are disable and others are just unable to find work so they can pay a rent. 25% of the homeless are children and many of them are alone. They're maybe run- aways who left home because there was no food at home, or because they're victims of rape, incest or violence. Many of them are "throwaways", whose parents tell them to leave home or won't allow them to return home once they've left. Many of the homeless are elderly people with fixed income, and I guess that's not the traditional image of homeless people. They receive about  £450 a month in benefits and if they pay  £350 for rent it's pretty logical that they can't live a decent life. Many elderly people are living in poverty in an apartment with no proper heating, no water etc., and many of the elderly homeless are afraid to go to soup kitchens or shelters, so they aren't seen on the streets. Myths There's a lot of myths going around about the homeless. Very often these myths are told by someone without any or with just a little knowledge about the

Life and Career of Mariah Carey Essay

With her unique talent and signature vocal abilities, Mariah Carey commanded the world’s attention when she made her musical debut in the early nineties. In less than a decade, Mariah Carey emerged as one of the most popular and widely acclaimed talents in music. As a singer and songwriter, Carey has been recognized with the most prestigious accolades in the industry, including two Grammy Awards, Billboard’s â€Å"Artist of the Decade† Award and the World Music Award for â€Å"World’s Best Selling Female Artist of the Millenium† to name a few (IMDb. com). As the best-selling female performer of all time, Mariah Carey has continuously raised the bar and set the standard of excellence within the music industry worldwide. With a mother who shared both talent and a love of music, Carey was destined for a life of song, having been named after â€Å"They Call the Wind Mariah† a melody from a popular Lerner and Loewe musical. From an early age, Carey demonstrated extraordinary musical abilities. She started singing at the tender age of four and her innate talent quickly progressed. While attending middle school, Carey began honing her songwriting skills and upon high school graduation she immediately left for New York City to pursue a lifetime ambition – her dream of a musical career. A Star is Born Mariah Carey rose to superstardom on the strength of her stunning five-octave voice; an elastic talent who moved easily from glossy ballads to hip-hop-inspired dance-pop, she earned frequent comparison to rivals Whitney Houston and Celine Dion, but did them both one better by composing all of her own material. Carey moved to New York City at the age of 17 — just one day after graduating high school — to pursue a music career; there she befriended keyboardist Ben Margulies, with whom she began writing songs. Her big break came as a backing vocalist on a studio session with dance-pop singer Brenda K. Starr, who handed Carey’s demo tape to Columbia Records head Tommy Mottola at a party. This occurred just ten months after graduating from high school and she was then a coat checker/waitress in Manhattan. According to legend, Mottola listened to the tape in his limo while driving home that same evening, and was so immediately struck by Carey’s talent that he doubled back to the party to track her down. After signing to Columbia, Carey entered the studio to begin work on her 1990 self-titled debut LP; the heavily promoted album was a chart-topping smash, launching no less than four number one singles: â€Å"Vision of Love,† â€Å"Love Takes Time,† â€Å"Someday,† and â€Å"I Don’t Wanna Cry. † Her overnight success earned Grammy awards as Best New Artist and Best Female Vocalist (IMDb. com), and expectations were high for Carey’s follow-up, 1991’s Emotions. The album did not disappoint, as the title track reached number one — a record fifth consecutive chart-topper — while both â€Å"Can’t Let Go† and â€Å"Make It Happen† landed in the Top Five. Carey’s next release was 1992’s MTV Unplugged EP under Sony, which generated a number one cover of the Jackson 5’s â€Å"I’ll Be There. † This album sold two million copies. Featured on the track was backup singer Trey Lorenz, whose appearance immediately helped him land a recording contract of his own. A Period of Success and Surprises In June 1993, Carey wed Mottola — some two decades her senior — in a headline-grabbing ceremony; months later she released her third full-length effort, Music Box. This was released to strong sales, making it her first Number One album since her debut and is considered her best-selling record to date. Two more singles, â€Å"Dreamlover† and â€Å"Hero,† reached the top spot on the charts. Carey’s first tour followed and was widely panned by critics; undaunted, she resurfaced in 1994 with a holiday release titled Merry Christmas, scoring a seasonal smash with â€Å"All I Want for Christmas Is You. † 1995’s Daydream reflected a new artistic maturity; the first single, â€Å"Fantasy,† debuted at number one, making Carey the first female artist and just the second performer ever to accomplish the feat. The follow-up, â€Å"One Sweet Day† — a collaboration with Boyz II Men — repeated the trick, and remained lodged at the top of the charts for a record 16 weeks (IMDb. com). After separating from Mottola, Carey returned in 1997 with Butterfly, another staggering success and her most hip-hop-flavored recording to date. #1’s — a collection featuring her 13 previous chart-topping singles as well as â€Å"The Prince of Egypt (When You Believe),† a duet with Whitney Houston effectively pairing the two most successful female recording artists in pop history — followed late the next year. With â€Å"Heartbreaker,† the first single from her 1999 album Rainbow, Carey became the first artist to top the charts in each year of the 1990s; the record also pushed her ahead of the Beatles as the artist with the most cumulative weeks spent atop the Hot 100 singles chart (IMDb. com). Breaking Down However, the early 2000s weren’t as kind to Carey. After signing an 80-million-dollar deal in 2001 with Virgin — the biggest record contract ever — she experienced a very public personal and professional meltdown that included rambling; suicidal messages on her website; an appearance on TRL where, clad only in a T-shirt, she handed out Popsicles to the audience; and last but not least, the poorly received movie Glitter and its attendant soundtrack (which was also her Virgin Records debut). Both the film and the album did poorly critically as well as commercially, with Glitter making just under four million dollars in its total U. S. gross and the soundtrack struggling to make gold sales (Johnson, 2001). Following these setbacks, Virgin and Carey parted ways early in 2002, with the label paying her 28 million dollars. That spring, she found a new home with Island/Def Jam, where she set up her own label, MonarC Music. In December, she released her ninth album, Charmbracelet, which failed to become a success. The Emancipation of Mimi After more than a decade of hits that include the staggering success of 15 #1 singles, Carey released her most revealing album to date, The Emancipation of Mimi, in April of 2005. Entirely written and co-produced by the gifted Carey, her tenth studio album is an intimate portrayal of both the challenges and successes that she experienced during her rise to unparalleled fame. Carey explains the inspiration behind her new album, â€Å"With this album, I am embracing my independence and celebrating the person that I have become. Over the years, I have evolved into a better person and an even better artist. For the first time in my life, I am proud and unafraid to be who I really am, and that’s what the music of this album and its title reflect. By naming my album The Emancipation of Mimi andreferencing ‘Mimi’ a nickname only used by those closest to me, I am inviting my fans into my life. † A brilliant artist who has co-written every song on each of her albums since 1990, Mariah Carey has consistently shown her willingness to express herself both as a remarkable vocalist and an acclaimed songwriter. The Emancipation of Mimi offers more than a glimpse into Mariah’s world featuring tunes like the heartfelt â€Å"Circles† and â€Å"Fly Like a Bird,† with their positive messages of affirmation and hope. While being honest and vulnerable in expressing her emotions through songs like â€Å"I Wish You Knew† and â€Å"Joyride,† Mariah leaves no doubt that she is a woman who speaks her mind. The infectious, edgy â€Å"It’s Like That,† co-produced by Jermaine Dupri is the album’s first hit single and a definitive statement of where Mariah stands at this point in her life, and is her fastest climbing single in five years. At Present On April 15, 2008, Mariah released her latest album, entitled â€Å"Touch My Body†. Already well acclaimed by the critics, the album serves as a culmination of the fact that Mariah Carey is indeed back and better than ever. She has put all of her past ordeals behind, as is now just looking to push through with her ever increasing success. With â€Å"Touch My Body† as a number one hit, she overtook Elvis Pressly as having the most number one hit singles of all time. Truly, this was a sign of good things to come for the very talented singer and song writer. During the month of May, Mariah Carey married actor Nick Cannon in what was considered as one of the biggest shockers of the year. Cannon, who was more than a decade younger than Carey, is considered by many to be perhaps â€Å"the luckiest man†, with Mariah Carey estimated to worth tens of millions of dollars. Many doubt their marriage as a publicity stunt, but the couple has presented themselves to be well into their marriage. But only time will tell whether this marriage is built to last, or Cannon will be just another chapter in Mariah Carey’s roller coaster life. Charitable Works Apart from her musical achievements, Mariah Carey’s depth of person stems from her love and support of children in need; evident through her continuous involvement in a host of charities dedicated to ensuring their happiness and well being. Mariah is devoted to such charities as The Make-A-Wish Foundation, The Fresh Air Fund, Save the Music, and The National Adoption Center to name a few. With an unwavering effort through appearances, concerts, and donations to these organizations, Mariah has raised millions of dollars. Her generous involvement and on-going support of the Fresh Air Fund resulted in Camp Mariah, the fund’s first camp named in honor of an individual. Conclusion To conclude, Mariah Carey has indeed had a very colorful career since she broke into the music scene almost twenty years ago. She has proven time and time again that she is here to stay, and have weathered all the trials that have been thrown at her. With a voice that is unmatched and a song writing skill that is rare these days, Mariah has been able to reinvent herself in each single and keep her sound fresh for her fans. Of all the successes and failures that she has experienced, one thing is for certain: Mariah is not going to go down easily, and she will remain atop the charts until someone takes the throne away from her. References Mariah Carey – Awards (2008). IMDb. com. Retrieved 30 May 2008 from http://www. imdb. com/name/nm0001014/awards Mariah Carey – Biography (2008). IMDb. com. Retrieved 30 May 2008 from http://www. imdb. com/name/nm0001014/bio Johnson, Kevin C (2001). â€Å"Mariah Carey’s New â€Å"Glitter† Is a Far Cry from Golden. † St. Louis Post-Dispatch. p. F. 5.

The Adaptation of Archaea to Acidity

The adaptation of archaea in acidic condition. How archaea adapt to acidic environment ? Use variety pH homeostatic mechanism that involve restricting proton entry by cytoplasmic membrane and purging of protons and their effect by cytoplasm. pH homeostatic mechanisms The cell membrane is highly impermeable to protons Membrane channel have a reduced pore size. Protein influx inhibited by chemiosmotic gradient Excess proton pumped out of the cell Cytoplasmic buffering helps to maintain the intracellular pH 1.The cell membrane is highly impermeable to protons High impermeable cell membrane to restrict proton influx into the cytoplasm Example : Archaeal-specific structures composed of tetraether lipids . Thermoplasma acidophilum, Ferroplasma acidiphilum, sulfolobus solfataricus. Factor causing low permeability of acidophile membranes. Monolayer composed of unique â€Å"tetraether lipids† in which two hydrophilic heads attached to the same hydrophobic tail through ether bonds †“ more stable, less fluidBulky isoprenoid core. Ether linkage characteristic of these membranes less sensative to acid hydrolysis than ester linkage. 2. Membrane channel have a reduced pore size. Control size of the entrance to the pore and the ion selectivity at the porin entrance. Control influx of proton across the outer membrane 3. Protein influx inhibited by chemiosmotic gradient Inhibit the influx of protons using a chemiosmotic barrier against the proton gradient (higher ? lower)Chemiosmosis : diffusion of hydrogen ion across the biological membrane via transport protein due to a proton gradient that form on the other side of the membrane. 4. Excess proton pumped out of the cell Active proton pumping Remove excess protons from cytoplasm and balance the pH value in cell. Sequences acidophile genomes have proton efflux systems. 5. Cytoplasmic buffering helps to maintain the intracellular pH Intracellular mechanism help to improve the ensuing biological damage.Cytoplasmic buff er molecules that have basic amino acids capable of sequestering protons. Thus maintain the pH in cytoplasm. References 1. D. B. Johnson, K. B. Hallberg The microbiology of acidic mine waters Res. Microbiol. , 154 (2003), pp. 466–473 2. G. K. Druschel  et al. Acid mine drainage biogeochemistry at Iron Mountain California. Geochem. Trans. , 5 (2004), pp. 13–32 3. T. Rohwerder  et al. Bioleaching review part A. Progress in bioleaching: fundamentals and mechanisms of bacterial metal sulfide oxidation Appl. Microbiol. Biotechnol. , 63 (2003), pp. 239–248

Analysis on the characteristics and features of Facebook that promotes narcissism on the Filipino Youth Essay

ANALYSIS ON THE CHARACTERISTICS AND FEATURES OF FACEBOOK THAT PROMOTES NARCISSISM ON THE FILIPINO YOUTH THESIS STATEMENT: Although social networking sites open different opportunities for the users to socialize effectively, communicate faster and relatively cheap, and gatherinformation, the medium of communication promotes psychological incapacities, specifically narcissism.   Introduction With 93.3% of the nation signed up in Facebook in 2011, Philippines was named as the â€Å"Social Networking Capital of the World† (Russel, 2011). Filipinos, as citizens of the country, are proud of this achievement, but everything has consequences. Although Social Networking Sites (SNS), like Facebook, open different opportunities for the users to socialize effectively, gather information, and communicate faster and in relatively cheap venues, the medium of communication promotes psychological incapacities, specifically narcissism. A narcissist view himself/herself in a positive but unrealistic self-concept. It also results in lack of interest in forming relationships, and a commitment in regulating one’s self to ensure a positive view (Campbell & Foster, 2007). Narcissists tend to live with this style of life which is a result of wanting to be safe by living all by themselves, and to develop high self-esteem. Every SNS has its unique features that attract users. These features contribute to the increasing number of adolescents and young adult narcissists in the Philippines. Some SNSs have technical and functional features that allow the user to show his list of â€Å"friends†. Most SNSs require users to have a profile picture. Other SNSs have a feature that focuses on â€Å"about me† of the user, some let the users tag photos, post photos and create status posts and updates. (Boyd & Ellison; Davenport, Bergman, Bergman, and Fearrington) SNS as web-based service allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site (Boyd &  Ellison, 2007). In 1997 the first SNS, SixDegrees.com, was created and introduced to the public. SixDegrees.com created a feature that allows the user to communicate with â€Å"friends† by helping the user to connect and send messages.(Due to the increasing number of users, the website was shut down in 2002 because it failed to generate income for its maintenance (Boyd & Ellison). Since then, hundreds of SNS were created, and Facebook is one of them. Despite being called as â€Å"social networks†, user activity on networking sites is focused on the self (Gentile, 2007). Gentile (2007) found out in her study that people present themselves in SNSs in a socially and desirable, but not realistic idealized self-view. History of Facebook Mark Zuckerberg created Facebook in 2004 as a local social networking site for Harvard students; it was first named as â€Å"My Facebook† (The Social Network, 2010). Before signing in into the website, students need to have a harvard.edu email address. This requirement was a key to keep Facebook a private community. In 2005, when Mark Zuckerberg and his team started expanding â€Å"My Facebook† to nearby universities, high school, corporations, and eventually to everyone, they changed its name to â€Å"Facebook† and removed the initial requirement in signing up but changed it to a valid email. Facebook adapted SixDegrees.com’s unique feature of messaging, and like SixDegrees.com, the feature (messaging) and other new features (e.g. profile picture, microblogging, photo sharing, wall post, applications and etc.) attracted millions of users. Based on a model created by Ashwini Nadkarni and Stefan G. Hofmann in their research titled â€Å"Why do people use Facebook?†, Nadkarni and Hofmann discovered that people use Facebook for two primary needs: first is to satisfy their need to belong, and second, to satisfy their need for self-presentation. Baumeister & Leary (1995) said that humans are highly dependent on social support, and exclusion from a social group may have negative effects to one’s self-esteem. Humans also cannot live without social interaction (Sullivan, 1957). These findings explain the first need of an individual why he/she uses Facebook; the need to belong. The second need of an individual for using Facebook, the need for self presentation, is motivated by the â€Å"continuous process of impression management† as stated by Nadkarni and Hofmann. Why Facebook and Youth? The research is focused on Facebook because it has over 1.1 billion users worldwide, almost 16% of the world’s population. With this number of FB users worldwide, Facebook is considered as the most popular SNS in the whole world. In 2011, a research used Facebook usage as a measurement to determine the world’s capital for social networking. Researchers concluded that Philippines has the highest percentage of SNSs users with 93.6%. Since almost 95% of the Filipinos use Facebook, it is the most effective SNS to use in this research paper. Another thing is that, 83% of Facebook users are young adults. Youth presents themselves online with different aspects of life, such as their real self, ideal self, and false self. With this modern world, they can present themselves using different medium, especially Facebook since most of its users are young adults. The Needs of a Narcissist and his/her way to compensate for it through Facebook. Narcissists regulate their self-presentation to ensure positive self-view, they also tend to lack in interest to form relationship. Unique feature and characteristic on Facebook is perfect to aid these traits of a narcissist. The unique features of Facebook are mostly technical features (e.g. applications, photo, news feed, friend list, poke, status, video, group, chat, and like), some of these unique technical features satisfy the needs of a narcissist for exhibition/self-presentation (e.g. friend list, status, photo and video). Another feature of Facebook is its unique way of adding friends. Narcissists are afraid of forming strong bonds; they are attracted to Facebook because they can create relationship with loose or â€Å"weak ties†. A person with high personal preference for exhibitionism/self-presentation feels free to take the center of the stage and to attract attention (Bulatao, et. al.). Exhibitionism is defined as calling an attention to oneself and leaving an impression (Hall. et. al.). SNSs, like Facebook, allow users to control their self-presentation. This unique characteristic attracts narcissist because they will have more opportunity to alter their appearance and personality in online SNSs than in face-to-face interaction. Given that users of SNSs have almost full control over information disclosure, they can be more strategic in managing self-presentation. Profile picture is the most important aspect or part of self-presentation because they represent the individual in most of his online actions and activity. To affirm their positive but unrealistic, idealized and inflated self-view, narcissists tend to make their profile pictures more attractive and self-promoting. They choose profile pictures where they look more physically attractive; they also edit and refine their photos to hide their flaws. In a research done by Laura E. Buffardi and W. Keith Campbell, they found out that narcissists post in their â€Å"about me† section and status updates are mostly self-promoting. They do this by posting less entertaining but much more intelligent quotes. In the same research, they also found out that narcissists’ photos are more attractive that those of the nonnarcissist. They also post photos in which they look more attractive and self promoting. Narcissists are also afraid of creating strong bonds. The unique â€Å"Friend list† of Facebook creates â€Å"weak ties† since the friendship of the two individuals in Facebook is imaginary. It means that some of a narcissist’s friends may be friends in real life, but other, most likely most of the FB friends, relationship or bond is only on the online entity, or simply imaginary. In the same research by Buffardi and Campbell, they found out that  narcissist have more Facebook friends than nonnracissistic individuals. Narcissists seek attention and approval, they do this to gain or maintain their self-esteem. In this world where SNSs dominate the lives of most people, especially the youth, it is not surprising to observe that narcissist fulfill their needs through SNSs, particularly Facebook. Conclusion Social Networking Sites, like Facebook, help people in many ways especially in communicating, but it also have consequences like promoting narcissism. Facebook promotes narcissism because its unique feature and characteristic stated in the body of this paper (e.g. SNSs’ giving the users almost full control over information disclosure, and Facebook’s unique â€Å"Friend list† that create â€Å"weak ties† which a narcissist seeks) aid their needs for exhibition/self-presentation and formulating connection of weak ties to boost their self-esteem. 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