Rhetorical Analysis of an Advertisement Essay - 712 Words

Rhetorical Analysis of an Advertisement Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to an attractive woman scantly clad†¦show more content†¦They use scantly clad women who are very attractive usually wearing bright color clothing, holding a bottle of beer. As well they try and use their slogan that goes with their product and apply it to a completely different situation with a woman. They show how much â€Å"better it gets† when you drink their low carb beer But the problem that I see with this is that there are just so few women who actually look like that it sets a bar that is just too high for people to reach. When you have to wear next to nothing to get noticed it just continues to drain away from the collective respectability of our society. They try to play sexual emotions in advertisement. They show an attractive woman and a bottle of beer. They try and make it seem that if you drink their product that you can get this type woman. Also they try and use the emotions of the females talking about how a decent looking woman can become very attractive It also seems to draw onto girls that have a lower self esteem. Showing that you will become a much happier person if you are good looking and dressed very sexually, than if you are not the best of looking person. Personally I think that this is a terrible way to advertise something. The only problem is that all companies advertise the same way. What I realized when looking at many advertisements is I noticed all of the different angles advertising companies use are all very similar. That way is to use sex to sell anything andShow MoreRelatedRhetorical Analysis : The Audi Advertisement1903 Words   |  8 Pagescompetitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. 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An an alysis of the rhetoric in four of the political campaign commercials of the 2008 presidential election reveals the different informal fallacies utilizedRead MoreRhetorical Analysis Of St. Jude Childrens Research Hospital Advertisement820 Words   |  4 PagesShamaila Malhar Professor Illich English 1400-Section 14 15 October, 2017 Rhetorical Analysis Essay St. Jude Children s Research Hospital is asking for help from parents to support the hospital’s funding. This hospital was established in February 4, 1962 and their purpose â€Å"is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment† (StJude.org). The survival rate has arised and children are able to stay at no cost due to donation. They have raisedRead MorePersonal Englishment Assignment898 Words   |  4 Pagesthought it was going to be a bit more overwhelming than it was. 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In addition, some advertisements are created to establish a connection between a company and an ethical position within society or institute a central idea that can be connected or associated